October 2013: BMW USA Sales increased 4.2 percent

The BMW Group in the U.S. (BMW and MINI combined) reported October sales of 33,274 vehicles, an increase of 2.9 percent from the 32,339 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 10.6 percent on sales of 295,474 in the first ten months of 2013 compared to 267,267 in the same period in 2012.

“The momentum of October is a good indicator of what’s ahead in the final 60 days of the year, especially with sales of the new X5 and the 4 Series beginning to have an impact,” said Ludwig Willisch, President and CEO, BMW of North America. “All of the leading indicators – sales, order rates, showroom traffic, finance applications – are up, very good signs.”

October 2013: BMW USA Sales increased 4.2 percent

BMW Brand Sales

Sales of BMW vehicles increased 4.2 percent in October for a total of 27,574 compared to 26,451 vehicles sold in October, 2012. Year-to-date, the BMW brand is up 12.8 percent on sales of 240,139 compared to 212,848 sold in the first ten months of 2012.

In October, best performing vehicles included the BMW X1 with an impressive increase of 60.4 percent compared to October 2012. The BMW 3 and newly launched 4 Series, both leaders in their segments, also ended the month with an increase of 20.4 percent compared to October 2012. The BMW 5 and 6 Series increased sales 18.7 percent and 19.6 percent, respectively, over sales in October 2012.

BMW Pre-Owned Vehicles

In October, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 23.4 percent to 15,502 vehicles compared to the 12,563 vehicles sold in October, 2012. January through October, BMW used vehicle sales are up 9.2 percent on volume of 147,638 compared to 135,139 in the same period of 2012.

MINI Brand Sales
In October, MINI USA reported sales of 5,700 automobiles, a decrease of 3.2 percent from the 5,888 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 1.7 percent on volume of 55,335 compared to 54,419 in the first ten months of 2012.

MINI Pre-Owned Vehicles

In October, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) continued its year of record breaking, smashing last year’s October sales with an increase of 30.4 percent to 1,962 vehicles from 1,505 sold in October, 2012. January through October, MINI used vehicle sales are up 19.1 percent on volume of 18,143 compared to 15,233 in the same period of 2012.

Table 1: Vehicle Sales BMW of North America, LLC, October 2013

October
2013
October
 2012
%
YTD Oct 2013
YTD Oct
 2012
%
BMW brand 

27,574
26,451
4.2
240,139
212,848
12.8
BMW passenger cars
22,100
18,292
20.8
179,504
148,190
21.1
BMW light trucks
5,474
8,159
-32.9
60,635
64,658
-6.2
MINI brand 

5,700
5,888
-3.2
 
55,335
54,419
1.7
 
TOTAL Group 

33,274
32,339
2.9
 
295,474
267,267
10.6
 

BMW Motorrad Sales
The BMW Motorrad USA dealer network sold 1,067 motorcycles in October, an increase of 23.4 percent from the total of 865 motorcycles sold in October 2012.

Maxi scooter sales rose by 73 percent in October with 57 units compared to 33 last year.

With 219 deliveries compared to 136 in October 2012, sales of F-Series middleweight machines increased by 61 percent while the G-Series maintained last year’s volume with 56 units.

The arrival of 2014 model R 1200 GSW inventory drove R-Series growth of 52 percent with the water-cooled boxer the best selling BMW motorcycle in October with 314 units.

Similarly, new colors helped drive growth of 4 percent in superbike sales with a combined total of 142 HP4 and S 1000 RR models delivered to customers in October.

Table 2: Motorcycle Sales BMW of North America, LLC, October 2013

October
 2013
October 2012
%
YTD
2013
YTD 2012
%
BMW Motorcycles
1,067
865
23.4
 
12,257
10,362
18.3

 

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